Where he felt most confident was writing. Manson, who graduated from Boston University with a degree in finance in 2007, tried his hand at running businesses in areas such as content marketing but soon concluded he was a mediocre marketer. Mark Manson, 33, has nailed the process of building a platform, first through self-publishing and now via a more traditional path. If you don’t have something interesting to say and know how to express it in an appealing way, you’ll lose their interest pretty quickly and end up with a lot of books to unload. As many discover, it’s not as easy as it looks. Many solo entrepreneurs dream of writing a book and self-publishing it to establish themselves as an authority and perhaps generate some speaking gigs.
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